A collection of ten typography-based logo designs, each built around a single concept expressed through the letterforms themselves. From script lettering to modified serifs and custom-drawn type, every logotype turns a brand's idea into structure.
Each logo is presented as a wordmark followed by two mockups showing the identity in a real-world context. Drawn in Procreate and vectorised in Illustrator, the set explores how typography alone can carry brand meaning without relying on separate icons or symbols.
Logo design, logotype, hand lettering, typography, brand identity, and wordmark design.
Recently had a pleasure of working on these typography based logos, a mix of hand-drawn and modified existing typefaces to get the desired results. Have a look.
